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Through our on-going work with the ATP at the Barclays World Tour Finals, we were lucky enough to meet Bronwyn Greer the Tournament Director of the US Mens Clay Court Championships on her visit to London in November 2015. Bronwyn was extremely impressed with the RFID scanning and also the application process she went through as a Tournament Director Guest to the ATP Finals. We got chance to sit down at the Finals and talk more about the capabilities of the system before agreeing to become their provider in December.


The US Mens Clay Court Championships is one of the most prestigious grass court tennis tournaments in the world and this year featured 8 of the world’s top 14 players. Held over 9 days in June, just prior to Wimbledon, the reliance on the British weather is huge. However this year with only a couple of rain delays over the course of the tournament, it was a huge success.


RFIDentikit provided Accreditation and RFID pass scanning services for the tournament. The online Portal was built & tested in January, going live in February for applications to commence from contractors, sponsors, volunteers and staff. The RFID pass scanning went live from when players arrived on site for practice & qualifying and stayed operational 24 hours a day for 9 days until the last player left site on Finals Sunday.


The event operations team wanted to use RFID scanning on Players specific areas, so therefore this year we had stations covering the Gents Locker Room and also the Player’s Lounge area. All data collected by these scanners was instantly accessible in AllowMe, so the ops team could keep track of Player movements as well as other individuals and general activity in said Zones.


On top of covering Player areas, one of the core areas we covered with RFID technology was the Lexus Pavilion, a hospitality area for invited guests. We used UHF RFID tags in wristbands that were allocated and handed out ahead of the tournament to sponsors and chosen partners. There were two ways in and out of the Pavilion and the team wanted to count individuals in and out of the area to get an accurate count of redemption. To achieve this we installed an Entrance and Exit antenna at each doorway to the Pavilion with security briefed to ask guests to tap their wristbands on the relevant scanner on their way in and out of the hospitality area. This process allowed us to show a live count of how many guests were in the Pavilion and also allowed for accurate reports of wristband redemption and guest trends.


We accredited around 1000 individuals including Players, Contractors, Staff, Sponsors, VIPs and the Media, and then also issued RFID wristbands to nearly 8000 guests over the main 7 day tournament period. The management team loved the system and are already looking at new ways to use the system for the Championships in 2017 due to the success this year. The whole team were brilliant to work with organise an excellent event, which was a privilege to work on and we are already looking forward to next year!