Americas Cup


RFIDentikit were invited to provide their Gold Standard event accreditation software and RFID scanning system to the Americas Cup World Series events, with the climactic finals in beautiful Bermuda.

The brief was to work with title sponsor Louis Vuitton to provide a slick, heavily branded, online registration Portal where Sponsors could easily input their invited guest names.

Alongside the online registration element, RFIDentikit were requested to supply their unique accreditation software and access control platform.

The team spent 7 weeks by the Great Sound producing over 50 thousand credentials and deploying over 50 scanning points to ensure the smooth running and safety of competitors, teams and VIPs. Using our long range scanners allowed for smooth, non-invasive entry to all VIPs, whether entering via boat or via the front land entrance.  Our handheld scanners facilitated the huge number of staff's daily entry through the front bag search area.

The system deployment evolved quickly throughout the tour, starting with a simple accreditation system and becoming a full scale event management platform by the time we made it to Bermuda.

Our scanners deployed at hospitality suite entrances allowed for covert management of the area; identifying guests as they approached the entrance, greeting them by name. This, as well as automatically checking people into the venue and giving a real time headcount. We added the ability for management to identify their VVIPs on the scanners and those invited to the guest chaser program on screen as well as sending an automated text message to the brand ambassadors, showing them to the position of VVIPs on site and especially when they arrived at Club AC.

In addition to the Front Of House scanning we also deployed a scanning station in the Club AC Hospitality area itself on one of the sponsor stands. The holding screen displayed the sponsor logo and the instruction for any interested party to scan their RFID enabled badge against the scanner to ‘like’ the brand. This offered a method for the guest to interact with the brand and for the brand to collect a database of individuals from which they could follow up potential sales leads.